FashMash Pioneers: The Future of Fashion with Google Zoo

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15 Feb 2018

6.30pm to 8pm

The future of the fashion industry is increasingly intelligent. Where once craftsmanship and heritage was the key to competitive advantage, now it’s consumer data and the ability to deliver more relevant and personalised customer shopping experiences that’s winning market share.

More often than not, however, it’s the tech companies, rather than the luxury brands themselves, leading this change. One of the pioneers experimenting in this space is Tomas Roope, group creative lead at Google Zoo, the tech giant’s think tank focusing on pushing the limits of creativity through technology. Enter buzzwords including artificial intelligence, machine learning, augmented reality and more.

On the eve of London Fashion Week, join us for our inaugural FashMash Pioneers conversation, as we dive into how innovation can transform the industry, explore the role design and tech has played throughout Roope’s award-winning career, and consider what the future of this creative industry looks like through the lens of technology.



Tomas Roope RDI is the Group Creative Lead for Google Zoo, and has been a leading digital practitioner since 1993. He co-founded Anitrom in 1995, a company that was awarded “The most Outstanding Contribution to Digital Culture” during Internet Week’s Digital Archaeology in 2010. Antirom continued until 1999 when Tom went on to co-found the also highly acclaimed Tomato Interactive.

Tom is an Honorary Royal Designer for Industry (awarded by the Royal Society of Arts), and is in the BIMA Digital Hall of Fame. He founded The Rumpus Room in 2007 to harness the power of co-creation and align this activity with brand communication. Tom’s work was integral to the company being recognised with some of the highest accolades by award bodies including D&AD, Cannes Lions, One Show, CLIOs and Brit Insurance Design of the Year.


6.30pm arrivals
7pm FashMash Pioneers interview
7.45pm audience Q&A
8pm close

Hosts: Rachel Arthur and Rosanna Falconer


FashMash Pioneers is an annual programme of monthly talks featuring the world’s brightest minds dissecting the future of fashion.

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