Arcade East Launch: Matthew Herbert - Smell The DJ

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21 Sep 2017

7pm to 9pm

Arcade East Launch: Matthew Herbert 
Smell the DJ

Scent and Music Performance 


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To celebrate the launch of Arcade East, London College of Fashion’s new project space, musician and DJ Matthew Herbert’s new experimental music and scent performance Smell the DJ explores the masculine iconography surrounding music and male perfumes. Inspired by the inflated masculine symbolism inherent in commercial men’s perfume bottle designs utilising shapes of hand grenades, handcuffs and guns, the project was developed in collaboration with LCF’s MSc Cosmetic Science students and staff.

The students responded to sample tracks Matthew created inspired by mainstream perfumes such as Viktor&Rolf’s Spicebomb, Azzaro’s Wanted and Trump’s Success, by formulating their own scents. The components of these scents that provide more unusual, off-putting notes will be emitted into the space during Matthew’s live DJ performance, creating a scented experience that emulates the smell of real clubs, with notes such as cigarette smoke, sweat and stale beer. The scent responses created by Irmak Atabek, Roberta Ion, Grace Lee, Natasha Malhi and Phoebe Tan, under the supervision of Dr Milica Stevi? and perfumer Marianne Martin, will be on display highlighting a few ingredients that visitors will be able to sample for themselves.

The performance will be followed by a short in-conversation hosted by Derek Walmsley, editor of The Wire magazine.

Arcade East was developed to host a themed season of events and installations with a focus on digital practice and innovation each summer as part of a new LCF Arts Programme. Most projects are developed in conjunction with a new an interdisciplinary space, the Digital Learning Lab, which operates at the intersection between traditional and digital practice for design, making and ideation. This summer’s programme focuses on design, technology and performance and this event marks the beginning of a launch series of experimental projects.

Matthew Herbert is a prolific and accomplished musician, artist, producer and writer whose range of innovative works extends from numerous albums, film scores as well as music for the theatre, Broadway, TV, games and radio. He has worked closely with musical acts as diverse as Bjoork and Dizzee Rascal. He is most known for working with sound, turning ordinary or so-called found sound into electronic music. His most celebrated work ONE PIG followed the life of a pig from birth to plate and beyond.

Arcade East Launch is part of London Design Festival 2017.

Arcade East 
London College of Fashion
182 Mare Street
London E3 8RE